Profile
11
PageViews
+6
120%
9
Active Users
+2
28.57%
1.57
Sessions
-0.18
-10.2%
40.99
Session Duration
+34.7
551.68%
Page Views
Total number of pages viewed, including repeated views of a single page.
Active Users
Number of unique users who have had at least one interaction with your site during the selected time period.
Average Session Duration
The average length of a session on your site, calculated as total duration of all sessions divided by number of sessions.
Engagement Rate
Percentage of sessions that lasted longer than 10 seconds, had a conversion event, or had multiple page views.
Visits (or Sessions)
A session in Google Analytics 4 is a group of user interactions with your website that take place within a given time frame. A session ends after 30 minutes of inactivity, at midnight, or when a user returns through a different campaign source.