Profile

26

PageViews
+17
188.89%

41

Active Users
+22
115.79%

1.72

Sessions
-0.01
-0.42%

13.8

Session Duration
+8.96
185.34%

Page Views

Total number of pages viewed, including repeated views of a single page.

Active Users

Number of unique users who have had at least one interaction with your site during the selected time period.

Average Session Duration

The average length of a session on your site, calculated as total duration of all sessions divided by number of sessions.

Engagement Rate

Percentage of sessions that lasted longer than 10 seconds, had a conversion event, or had multiple page views.

Visits (or Sessions)

A session in Google Analytics 4 is a group of user interactions with your website that take place within a given time frame. A session ends after 30 minutes of inactivity, at midnight, or when a user returns through a different campaign source.