Profile
628
PageViews
-574
-47.75%
659
Active Users
-357
-35.14%
1.84
Sessions
-1.62
-46.78%
20.15
Session Duration
-26.93
-57.21%
Page Views
Total number of pages viewed, including repeated views of a single page.
Active Users
Number of unique users who have had at least one interaction with your site during the selected time period.
Average Session Duration
The average length of a session on your site, calculated as total duration of all sessions divided by number of sessions.
Engagement Rate
Percentage of sessions that lasted longer than 10 seconds, had a conversion event, or had multiple page views.
Visits (or Sessions)
A session in Google Analytics 4 is a group of user interactions with your website that take place within a given time frame. A session ends after 30 minutes of inactivity, at midnight, or when a user returns through a different campaign source.