Profile
299
PageViews
-28
-8.56%
335
Active Users
+13
4.04%
1.64
Sessions
-0.49
-23.03%
12.7
Session Duration
-17.61
-58.09%
Page Views
Total number of pages viewed, including repeated views of a single page.
Active Users
Number of unique users who have had at least one interaction with your site during the selected time period.
Average Session Duration
The average length of a session on your site, calculated as total duration of all sessions divided by number of sessions.
Engagement Rate
Percentage of sessions that lasted longer than 10 seconds, had a conversion event, or had multiple page views.
Visits (or Sessions)
A session in Google Analytics 4 is a group of user interactions with your website that take place within a given time frame. A session ends after 30 minutes of inactivity, at midnight, or when a user returns through a different campaign source.